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Ben is a true no-nonsense Dutch telecom provider. They only provide what you need. Because let's be honest, do you need a new smartphone every two years?

In this series of outdoor ads, we wanted to make people aware of this. 
With letterforms that only use what they need to keep it readable, sim cards turned into posters and an image of the pocket of my beloved jeans that have exactly the shape of my phone.



CreditsCreated on behalf of TBWA\Neboko

Creatives
Bas Engels, Nick van Wagenberg en Nevil van Outheusden

Print Production
Dick Visser

Motion
BUCK