To promote the new NS app and make people aware that the app does way more than just plan your journey by train. We (@TBWA\Neboko) decided to turn trams and buses into trains. NS trains are super distinctive with their yellow and blue livery and made people turn their heads seeing these 'trains' outside their normal habitat.
Credits
Created on behalf of TBWA\Neboko
Creatives
Nick van Wagenberg en Nevil van Outheusden
Graphic Design
Boris Rijksen
Production
Patrick van Zwieten