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Brand refresh for The Vegetarian Butcher, that creates plant-based meats and delicacies without sacrificing the true taste that meat lovers like. Their mission is to make plant-based meat the new standard. This way they are the only butcher loved by people and animals.

Their brand identity already boasts an artisinal style based on old skool butchershops but TVB invited Studio Neboko to refresh the identity and embrace this style even more. We added flexibility by creating a modular illustration and layout system that scales across every touchpoint. Combined with big type it creates an elegant yet impactful style.CreditsCreated on behalf of 
Studio Neboko & TBWA\Neboko

Core Design Team
Callum Jackson, Joris Groot and Boris Rijksen

Illustration
Dana Tanamachi

Motion
Make Motion